Services
I am an all-round marketing leader with 20+ years of success in the B2B software industry. I believe in combining the strength of a strategic product marketing view with a data driven approach to drive integrated go-to-market programs, increase market demand and accelerate pipeline conversion.
Marketing Program Lead
Set up an (integrated) program strategy which includes planning, coordination, execution and evaluation to ensure expected outcomes. Continuously monitor and analyse KPIs. Take immediate actions and orchestrate teams accordingly.
Go-to-Market Strategy & Deliverables
Define strategies, priorities and deliverables to create viable market and sales momentum. Refine customer propositions and content strategies. Set up targeted marketing motions from content to conversion. Enable sales and partner channels.
Marketing Leadership & Strategy
Develop strategies and targets to align marketing with product and sales objectives. Hiring and coaching of international marketing teams to drive programs with a focus on business outcomes. Strong believer in creating trust to empower talent to share success across teams.
Portfolio
My professional journey is marked by a passion for technology and people. I love to drive results by innovative marketing tactics, to orchestrate cross-channel programs, and to shape high performance teams.
Marketing Strategy & Planning
A marketing strategy should be well aligned to business objectives - describing target audiences, the product-market fit, targets and investments.
Effective Content Strategy
A well-defined content strategy helps organizations create an effective approach to content creation and distribution to meet business objectives.
Proposition & Message Development
Having strong customer propositions with a well aligned market message is essential when articulating the unique value of a product or service to a target audience.
Program Execution
I have a hands-on mentality when it comes to orchestrating & executing marketing programs spanning from awareness, to demand generation and deal conversion.
Team leadership
Marketing should be the engine of the company, and it starts with a team that shares goals and that works in a transparent, well-defined operational cadence.