Define strategies, priorities and deliverables to create viable market and sales momentum. Refine customer propositions and content strategies. Set up targeted marketing motions from content to conversion. Enable sales and partner channels.
I have an extensive background in Product Marketing and will work with multiple teams to sharpen propositions, messaging and current content stack for better market results.
A sample of activities are:
Proposition Development & Message Shaping
- Develop or refining market propositions (also with partners)
- Develop vertical messaging
- Analyse needs & pain points for target groups
- Establishing a messaging framework.
- Pricing analysis
Content Strategy
- Drive content planning & delivery for all channels
- Outlining work with content creators
- Define promotional program tactics
- Localization strategy
Sales & Partner Enablement
- Develop story telling & sales tactics
- Create customer facing sales tools
- Training & onboarding programs
Analyst Relationship
- Build relationship with key analysts
- Organize briefings and presentations
- Participate in industry reports
- Update executive team on market / technology trends