A marketing strategy should be well aligned to business objectives - describing target audiences, the product-market fit, targets and investments.
I have defined both (global) marketing strategies and (regional) execution plans in hyper-growth and complex organizations. When it comes to planning, execution, and evaluation, I believe it’s essential to work closely with sales leadership to drive a good mix of 1:M, 1:F or 1:1 marketing programs, preferably in a shared success mode between sales & marketing.