Set up an (integrated) program strategy which includes planning, coordination, execution and evaluation to ensure expected outcomes. Continuously monitor and analyse KPIs. Take immediate actions and orchestrate teams accordingly.
I will take ownership and drive the success of various marketing initiatives, ensuring they are effectively planned, executed, and monitored to achieve the desired objectives.
A subset of activities are:
Demand Generation & Pipeline Acceleration
- Design & drive any 1:1, 1:F & 1:M program
- Drive content and inbound marketing initiatives
- Set up lead nurturing programs
- Define program targets & evaluation
Partner Marketing
- Develop a partner marketing program
- Orchestrate marketing & sales support in alliances / partnerships
- Co-shape marketing programs, from spend to lead follow up
PR & Brand Awareness
- Build PR agenda for strategic communication
- Work with content creators on key messages
- Monitor (regional) media coverage
- Team up with PR agencies