Develop strategies and targets to align marketing with product and sales objectives. Hiring and coaching of international marketing teams to drive programs with a focus on business outcomes. Strong believer in creating trust to empower talent to share success across teams.
I will take on marketing responsibilities and work with sales and product leadership teams to define (regional) targets, tactics and priorities.
This include the following activities:
Strategic Planning
- Marketing ownership in leadership team
- Budget & ROI accountability
- Results driven annual/quarterly planning cycles
- Reporting on target attainment, operations and team performance
Team Management
- Hiring, coaching and career growth planning
- Goals alignment & performance management
- Establish an operational cadence
Internationalization
- Contracting & working with local agencies
- Define localization strategy
- Orchestration of global / regional programs